Job Details:
Pay-Per-Click (PPC) & Search Engine Optimization (SEO) Web Analyst
My client has a full time opening for a PPC Web Analyst to join their growing company. This role can be fully remote other than a couple on site meetings per year. You will be accountable for the day-to-day management of a client's paid search marketing initiatives and focusing increasingly on strategy development. You are expected to function at a highly efficient level utilizing advanced execution skills and maintaining relationships with key clients.
Responsibilities:
- You'll lead the day-to-day supervision of client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
- Develop positive relationships with search community, vendors and Directors for optimal service levels and results
- Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
- This is a management role, so you'll perform as a leader with minimal supervision
- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Work towards Google Analytics certification.
- Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
- Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
- Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
- Build, or assist in crafting, POVs, standard methodologies, and key process documentation
- Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns
- Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
Qualifications:
- You'll join us because you have gained a minimum of 3 years of paid search campaign management experience
- You'll have gained essential experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
- You'll be an emerging expert in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share)
- Bid Management tools (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.)
- Experience meeting with and delighting clients is essential
- Working knowledge of Paid Social a plus
- Ambition to manage and mentor junior members of a team; prior experience as a manager a plus
- Enjoy working in a dynamic and collaborative environment
Please reach out for additional info...and feel free to add me on Linked in.
Tim Campbell
Liberty Personnel Services Inc.
610-941-6300 ext 121 direct: 484-567-2089
tc@libertyjobs.com www.libertyjobs.com
www.linkedin.com/pub/tim-campbell/0/a9b/616
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