Job Details:
Manager, CRM Strategy
We're seeking a Manager of CRM Strategy to lead the development and execution of personalized, data-driven customer engagement programs across owned channels, including email, SMS, app push, and direct mail. This role will sit within the Marketing team and play a cross-functional leadership role in shaping the customer experience and driving loyalty and retention.
What You’ll Do:
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Lead CRM strategy and lifecycle marketing initiatives, driving personalized communications using segmentation and predictive modeling.
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Manage and optimize campaigns across email, SMS, push notifications, and direct mail.
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Collaborate across departments to align customer engagement strategies with broader business goals.
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Oversee project roadmaps and execution of high-impact retention and loyalty programs.
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Monitor performance and translate insights into actionable improvements.
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Lead and develop a high-performing CRM team and partner closely with internal stakeholders.
What You Bring:
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5+ years of CRM, loyalty, or marketing strategy experience—preferably in a retail or consumer-focused environment.
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3–5 years of hands-on experience with complex, multi-channel campaign execution.
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Proven ability to analyze data and translate insights into strategic recommendations.
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Strong leadership and project management skills.
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Executive-level communication and presentation abilities.
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Strategic thinker with strong attention to detail and ability to operate autonomously.
This is an exciting opportunity to make a significant impact on customer engagement at scale while working cross-functionally with a high-energy team. On-site role based in Houston, TX. Competitive compensation and benefits offered.
To apply, submit resumes to mikes@libertyjobs.com
An Equal Opportunity Employer committed to diversity in the workplace. We celebrate the unique contributions that each team member brings to our organization.
Please reach out for additional info. I have over 100+ roles open daily! Please add me on Linked in.
---No Third Parties---
Michael Sardella| Liberty Personnel Services, Inc.
300 Conshohocken State Rd., Suite 750, West Conshohocken, PA 19428
610.941.6300 EXT 145| 610.941.2424 Fax
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